Prime Heritage Wheat is a rust resistant de-registered variety developed in the 1950s prior to the widespread use of chemical sprays and fertilizers.  Older varieties have a broader gene pool maximizing chances of adaptation and efficiency in using soil nutrients, whereas modern grains are less genetically diverse and are refined to respond to certain quick-release agricultural additives.

Prime Heritage wheat flour has good protein and excellent baking properties and is a wholegrain product.  From the Mayo Clinic Website:

“Whole grains are better sources of fiber and other important nutrients, such as selenium, potassium and magnesium. So whenever you can, choose whole grains over refined grains.”

“A slice of commercially prepared white bread has 66 calories, 1.9 grams protein and 0.6 grams fiber. A slice of whole-wheat bread has 69 calories and provides 3.6 grams protein and 1.9 grams fiber. It isn't hard to see which one is the better nutritional bet.”

Choosing whole grains over refined grains is also urged by the Heart and Stroke Foundation of Canada and the Food Guides of Canada and the United States.


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